Welcome to World Information Architecture Day 2013!
Come learn about what Information Architecture means and about some of the challenges facing Portland’s leading practitioners.
Ideal for: Anyone interested in technology, creative tech, business of tech, industry pros, students and everyone in between.
Our speaker lineup is amazing!
Cultivating Good Will in the Digital World
When we have to wait 20 minutes for service after being seated at a restaurant, or when a grocery store is disorganized and the clerk is distracted and unhelpful, then we know that something is wrong with the situation. In the physical world, lack of information and poor interactions are obvious. In the physical world, we know how to make improvements that increase customer satisfaction. How can we translate this understanding to the digital world? What do we need to understand about human nature to improve digital experiences? In this talk, Jeanne Turner will discuss concepts and techniques that allow us to cultivate good will in the digital world.
Civilizing Information Architecture: A meditation on systems design
What is the scope of information architecture practice? To design optimal architectural structures, we know we must empathize with its inhabitants, and apply deep expertise in organization, language and flow. But we’ve learned, this alone will not ensure a design’s success. As we dive deeply into the churning sea of design and technology trends, tools and methods, we often forget how we orient to design practice, and its increasingly complex problems, as thoughtful human beings. Will our apps, widgets and gadgets come to serve us, or will we lose ourselves in a wilderness of unmitigated digital distractions and breakdowns? To civilize our digital future, we are compelled to take a systems view of design practice. We are compelled to shift our perspectives and spark grander dialogues. This session will examine the origins and evolution of the IA role, the current and emerging climate in which our products reside, and put forth a few principles and methods to help answer the call to broaden our vision and expand our influence in a changing world.
Networks as a User Interface
The mathematics of graph theory and its many applications via network science in sociology, bioinformatics, intelligence, and even physics, represent a paradigm shift in how we study and consider information. Over the last 30 years, machines have allowed us to structure data in such a way that allow us to analyze the complex interactions between the individual actors in networks. These interactions turn out to reveal patterns that are both predictable and obedient to mathematical laws- many in the academic community are just beginning to grasp the power an the importance of these claims. The ability to visualize networks allowing the researcher/user/customer to quickly understand the structure and behavior of a network is the main focus of this talk.
Meeting the Challenges of Innovating on Top of Existing Platforms
Information architecture is the keystone of every digital experience. It’s where consumer needs and desires often collide with a brand’s hopes and dreams. The danger for companies as they grow is figuring out how to integrate new features into their customer’s existing experience. Using real world examples and personal anecdotes, Matthew and Noah will discuss how they navigate the challenge of innovating on top of existing platforms using a consumer-centric approach. You’ll gain perspective on where to look for inspiration and insight, how to prioritize features into something that is meaningful and authentic, and how not to lose your mind in the process.
Capture, Tagging and Release of Institutional Knowledge: Delivering Information in the Real World
When creating a system to deliver institutional information outside of the organization, the success of the project rests on understanding the requirements and work process of all stakeholders. In this case study, Summit Energy Tech and Word Lions collaborated to collect, organize, and make available the mission critical institutional knowledge that was the foundation of our client’s relationship with their customers. This presentation will cover not only our solution, but the points where understanding the client capacity makes the difference between implementation and project failure.
Visualizing Insight: Getting Started in Information Architecture
Information Architecture has only recently been given the respect it deserves by those outside the realm of User Experience. Often the designs we build are so elegant they appear simple. The average person on the street knows that a menu bar probably goes at the top of the page. In most cases its “common sense”. It is positioned on the top of the page because an Information Architect thought about all the options, considered the usability and user research data and delivered a product that just works.That is what information Architecture is. So how do you do it? We will discuss a basic schema, various tools and resources to help you get started as well as key terms and phrases that will allow you to escalate your career.
Progressive Content Strategy: A content commitment model
There are a lot of hurdles to overcome for managing content well on any site. Managing content well includes knowing your website, scheduling tasks, getting the resources together, staying on top of trends and responding to visitor needs. Learn how to tackle this monumental task one step at a time, so your team can grow with your website.
We can have only 80 guests/session, so it’s all first come, first served, so make sure you’re on time!
Also, food and drink is allowed, but not provided. Please go to Floyd’s Coffee across the street or People’s Sandwich of Portland to find food, or bring your own.
Afterparty @Backspace (5th/NW Couch) ’til whenever, please register for that as well.
Hope to see you all here!