Dubai, United Arab Emirates

PROGRAM AGENDA

1:00pm-2:00pm: Registration, Refreshments & Networking

2:00 – 2:15: Introductions

2:15 – 2:45: The Practice of Information Architecture – by Katral-Nada Hassan, Director at In2 Consulting

2:45 – 3:30: Driving Business Conversion via Great UX – by Diego Homem, User Experience Architect at LBi

3:30 – 3: 45: Break

4:00 – 4:30: Creating Experiences that Work by Mazhar Mohad, User Experience Architect at LBi

4:30 – 5:00: Panel Discussion – ‘Arabization’ of content and the process that needs to be considered during IA, Design and Content Strategy phases. Panelists: Nada Hassan (IA); Humza Ijaz (Creative Director) and Anne Bleeker (Content & Communications Strategist).

5:00 – 5:15: Wrap up
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